Imagine swapping a trendy London loft for a centuries-old longhouse nestled in the remote Welsh hills. That's exactly what renowned photographer Julian Broad did, driven by a romantic vision and a heart that favors whimsy over practicality. But here's where it gets controversial: Was it a stroke of genius or a leap of faith gone awry? Let’s delve into the story of how Julian transformed this 580-year-old structure into a sanctuary that blends history, artistry, and personal narrative.
Julian’s partner, Caroline, has softened the stone façade with thoughtful planting—roses, Clematis ‘Jackmani,’ and climbing vines—creating a welcoming contrast to the rugged exterior. Traditionally, such houses would have been painted white with black windows and red doors. Julian, however, opted for a grassy green, inspired by an old paint chart, to brighten the long, dark Welsh winters. This decision, while unconventional, reflects his instinct-driven approach to life.
‘I was drawn to the awkwardness of this place,’ Julian admits, referring to its remote location, miles from the nearest main road. ‘All my decisions come from the heart, not practicality.’ This sentiment echoes his journey into photography, a field he stumbled upon during a secondary school course in the late 1970s. Leaving education at 16, he assisted a London photographer before landing a life-changing opportunity with Lord Snowdon. ‘What I took from him was the relentless need to inhale what’s around you,’ Julian recalls, a lesson that has shaped his work ever since.
By 23, Julian had established himself, shooting makeovers for Pins and Needles magazine and soon landing commissions from iconic publications like The Face, Arena, and Vogue. His work now graces the National Portrait Gallery, and his subjects range from Bruce Springsteen to Radiohead. And this is the part most people miss: Julian’s success wasn’t built on strategy but on seizing every opportunity that felt right.
Wales entered the picture 25 years ago, during Julian’s trips back from New York. He fell in love with the rugged beauty of Mid Wales, where he’d ride dirt bikes with friends. ‘Why not sell my London investment property and buy a pile of stones in Wales?’ he thought. The idea, though seemingly impulsive, felt like genius. After viewing several properties, he stumbled upon this longhouse in the pouring rain, captivated by its extraordinary views and vast skies. ‘I didn’t overthink it,’ he admits. ‘It just felt restorative.’
The cruck-framed longhouse, originally three-quarters barn and one-quarter living space, was in relatively good condition. Julian decided to preserve its layout, stripping away modern additions like shower rooms and plasterboard to reveal the original fabric. His happiest discovery? Beautiful 700-year-old oak panels in the sitting room, believed to have come from a ship. One modern concession? Central heating, installed 14 years ago after meeting Caroline. ‘It transformed the place,’ he admits with a smile.
The interior is a testament to Julian’s heart-led approach. Whitewashed stone walls and painted beams showcase a collection of photographic portraits, including his own works and pieces by Eileen Agar, Barry Lategan, and Bruce Bernard. A wooden board above the cooker, carved with the names of visitors, adds a personal touch. Even the galvanised red fire bucket in the en-suite bathroom has a story—rescued from Condé Nast’s old headquarters, it’s a memento of his time at Vogue House. Boldly, Julian asks: ‘Isn’t it better to live surrounded by things that tell a story?’
Outside, Caroline’s naturalistic garden blends seamlessly into the wooded landscape, creating a sense of peace. The grassy green window frames, inspired by a 1940s paint chart, add a cheerful touch, especially in winter. For Julian, the house is more than a home—it’s a healing space. ‘I can be thinking about schedules, but it’s all OK because I’m here,’ he says.
So, was Julian’s decision to trade city life for this remote longhouse a stroke of genius or a romantic folly? Perhaps it’s both. What’s undeniable is that this house, restored with care and filled with personal significance, is a true reflection of its owner’s spirit. What do you think? Is practicality overrated, or is there value in following your heart, even when it leads you off the beaten path? Share your thoughts in the comments—let’s spark a conversation!
