Get ready to be blown away: Ferrari’s first all-electric supercar, the Ferrari Luce, is here—and its interior is a masterpiece designed by none other than Jony Ive. Yes, that Jony Ive, the design genius behind Apple’s most iconic products. But here’s where it gets controversial: while Ive’s Apple designs are famously minimalist, the Luce’s interior is surprisingly button-heavy. So, is this a departure from his signature style, or a thoughtful nod to the tactile experience of driving a Ferrari? Let’s dive in.
Ferrari recently unveiled the first interior images of the Luce (formerly known as the Elettrica), marking the second teaser of this highly anticipated EV without revealing the actual car. But with Ive’s name attached, the interior alone is enough to spark excitement. Ferrari partnered with Ive and his collaborator, Marc Newson, co-founders of the design studio LoveFrom, to craft an interior that blends luxury, innovation, and a hint of Apple-esque elegance. And this is the part most people miss: the Luce could offer a glimpse into what an Apple car might have looked like, had the tech giant not shelved its secretive Project Titan.
The collaboration between Ferrari and LoveFrom has been five years in the making, and the Luce is the first tangible result. While the tech specs were teased last year in Italy, the exterior won’t debut until May 2026. Until then, the interior is stealing the show. Ive’s influence is unmistakable—think rounded-corner screens reminiscent of iPhones and iPads, paired with premium materials like anodized aluminum and strengthened glass from Corning, a staple in Apple products. But the physical buttons? That’s a bold move in an era dominated by touchscreens. Is it a step backward, or a deliberate choice to keep drivers connected to the car? We’re eager to hear your thoughts in the comments.
The Luce’s interior is a feast for the eyes and a marvel of engineering. The steering wheel, inspired by classic Ferrari designs from the 1950s and ’60s, features a simplified three-spoke design made from 100% recycled aluminum, weighing 400 grams less than a standard Ferrari wheel. The car boasts three main displays: an instrument cluster that moves with the steering wheel (a Ferrari first), a central display on a ball-and-socket joint that rotates between driver and passenger, and a rear control panel. The OLED displays, crafted by Samsung, overlap to create a layered, depth-filled visual experience.
But it’s the small details that truly stand out. The mechanical multigraph display doubles as a clock, chronograph, compass, or launch control indicator, while the key fob features an E Ink display—an automotive first—that changes color only when powered. Even the gear shifter is encased in Gorilla Glass, with laser-drilled micro-holes for precision graphics. It’s a testament to Ferrari’s commitment to innovation and Ive’s meticulous design philosophy.
Ferrari’s decision to outsource the interior to Ive and LoveFrom makes sense, given their history: the Ferrari FF was the first production car to feature Apple CarPlay in 2014. Yet, the automaker remains tight-lipped about adopting the more integrated CarPlay Ultra in the future. During the reveal in San Francisco, Ive admitted to reporters that auto design was uncharted territory for him, particularly navigating the strict safety and regulatory requirements. “It’s very hard,” he confessed. “Some of it’s great because it prioritizes safety, but some of it drives you nuts.”
So, here’s the big question: Does the Ferrari Luce’s interior live up to the hype? Is it a perfect marriage of Ferrari’s legacy and Ive’s visionary design, or does it fall short of expectations? Let us know in the comments—we’re all ears. And while you’re at it, follow the story’s topics and authors to stay updated on this game-changing EV and more.
